03Identity

Branding

What I did

For VBRNT, a sportswear brand for women and men, I designed a logotype that combines strength with minimalism. For Aura, a natural cosmetics brand, I designed the logotype and packaging. The identity draws on minimalism, the spa and the comfort of home.

Experience

I begin every brand by defining its character: message, story and goals. Only then do I build a coherent identity system.

Role
Senior Graphic Designer
Tools
Photoshop, Illustrator, InDesign
Year
2024–2026

Aura

03.1
Aura branding: cosmetic cream jar on a marble shelf
Aura branding: bath foam bottle packaging
Aura logotype on a light background
Aura logotype on a dark background

VBRNT

03.2
VBRNT branding: sportswear with the logotype
VBRNT logotype on a light background
VBRNT logotype on a dark background
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